Successful eCommerce by Using Local Web Design and Web Development Companies

If you are thinking of getting an e-commerce website built to sell your products online, using a local web design company can be very beneficial if you follow these very simple rules:

Benefits for using a local web design company:

  • Face to Face Meetings.
  • Build a Relationship with the web company as an e-commerce website needs at least 1 year to become established.
  • Less expensive than using a large web company.
  • Smaller companies build themselves on reputation so they will try their hardest to deliver.

The Rules to follow when selecting which web company to use:

How does the web design company present themselves?

Check their website and take a look at how they present themselves, if they are a reputable and at the top of their game they will have a stunning website.

Check their portfolio

Once you narrow down your search take a look each companies portfolio, this again will show you if they can design and produce stunning websites.

Speak to their Customers

Once you have looked through their portfolio, select a few of their customers and give them a call. Ask them how the web company was to work with and what type of approach they took when giving a plan on how they could help you grow your e-commerce websites.

Check their search engine rankings

Once you have narrowed your search down to at least 3 web design companies you may be interested in using to build your e-commerce website, have a look at how their own website ranks on Google. The best way to do this is take a look at what keywords they have in the header of your browser bar and then type these into Google.

You need to do this for a few of the keyword terms and phrases that you find on a few pages of their website.

A good web design company needs to build websites with good SEO Practices.

Google Product Search

For me this is a must when it comes to launching a new e-commerce website. If the web design company know what they are doing they will create a product feed to Google’s product search and this on its own can start generating traffic to your website and it should come as part of the initial cost.

Google Analytics

Another good practice that web design companies should follow is installing Google Analytics, this way they will be able to look at how your website is performing and how they can improve certain pages on your eCommerce site.

All the points above work as they are practices that companies I have worked for follow. More and more local web design companies are starting to use good web and SEO practices, and if you stick to the points above you should be getting a good e-commerce website and stimulating your local economy.

Boost The Online Performance Of Your Business With A Proven Web Development Company

Websites are key to performing well in the digital world. They enable businesses the opportunity to widen their base and reach to a bigger marketplace. So, you should try to have only a quality and feature-rich website developed to boost the online performance of the business. These type of websites however are only created by experts as they are aware about the latest trends and technologies in the web world. More so, they enrich websites or web-based applications with all the latest features and functionalities to help them maximize their performance and drive sales and revenue numbers with ease.

It’s therefore important to look to get only top-quality website so that all the targets of the business are realized with ease. The site should be developed keeping visitors and their ease of use in mind. It should be easy to read, the content should be readable and well-formatted and the visual theme should be pleasing yet easy on eyes. Further, users to the site should find it easy to navigate and this is only possible when links and icons related to navigations are clearly visible and well laid-out. Likewise, the site should deliver consistency on all resolutions, be it laptop, mobile or tablet.

Further, the site should be responsive and mobile friendly in nature so that it can cater mobile segment with ease and enables its information to be fed by users across devices and resolutions. It should also take care about delivering better user experience through quick loading of the site. This task is also achieved by taking away any dead link on the site together with assigning a 301 status to any redirect. There should be a contact form as well so that visitors can fill it and contact webmasters or owners in a hassle-free manner. This is how leads are boosted for the business.

In addition, a good website for the business is one that is browser-compatible so that users don’t face any issue in accessing it regardless of the browser type they use. And if the site is not search engine friendly, then it won’t be able to appear on top in search engines thereby denting its visibility and prospects. There has to be a search form in the site so that visitors needn’t face hassles of finding info when they could do it easily. The same purpose is served by an HTML sitemap as this is how visitors can see the site in a single view.

More so, your website should understand the ever-growing utility of responsive design and implement its virtues to widen its net of reach. FAQs should be an integral part of the website to inform and guide visitors alongside removing some of their doubts. What’s more, the home page should not look cluttered and the colours used in the site should be in sync with the nature of the business. In overall, you need a lot of features in the site to boost its performance and that’s why, you should hire only a top website development company for the task.

Do Web Developers Avoid Scrutiny?

Due to the nature of my business I speak to many people in various industries and something is becoming more and more clear as time goes by – website and web application developers are reluctant to have the security of their work scrutinised.

I understand their dilemma – if they have their solutions security tested it will add to their costs and increase the price of their product. Or it may affect client beliefs that the products they deliver are already secure.

Then there is the hosting company who provide the hardware and infrastructure which allows websites to be accessed – some of the security issues may lie there, so why would the site developer worry about security?

Indeed, I had a conversation recently with a website development company who didn’t want their product security tested because to do so may imply that they aren’t building things properly in the first place. They went on to point out that if the client discovers a security issue in the application later, they can charge them again for fixing it!

The other problem is one of accountability. In the recent attacks against Sony, Sega and others it is the company or organisation attacked that gets the bad press and the flak, not the company they got in to develop the website or application.

This means the website developers get off virtually scot-free with the probable loss of just that piece of work or client. On the other hand, the client may end up having to deal with potentially crippling clean-up costs, compensation claims and reputational damage.

So how do we change this? What should companies and organisations do to ensure the work done for them is of a high enough standard?

Well here are a number of suggestions:

1. Ask your website developer about the security measures they build in to your solution. If they’re vague or evasive find another supplier. Have whatever response you get evaluated by an expert.

2. Ask them up-front if they have the site independently security tested or whether they are happy for you to do so once the solution is complete but before you pay for it.

3. Ask them to guarantee the site’s security, or at least provide fixes for free should security vulnerabilities be identified later. Make sure this is in the contract.

4. If they do security test the solution, find out if it is truly independent and whether the site will receive any accreditation in the form a security seal or other certificate.

At the end of the day, if you employ a website developer to create your website it’s still your data, reputation and profit that’s at risk if your site’s security isn’t up to scratch. Is that a risk you’re willing to take?