Web Development and the Big Time Out

One of the great debilitators in online business is simply the perceived (or real) lack of time. Business owners are used to moving forward. An online web presence can make them feel tied to an office chair learning skills they aren’t sure they want to know.

It’s not uncommon for those who deal in full time web design to have individuals contact them for a site design, but have absolutely no idea what they want. Furthermore when the designer questions them the response might be, “I don’t know, just make it look nice.”

Let’s not forget the core values or mission of the business. Many business owners have no idea how to answer those kinds of questions. They may stare blankly for a moment or two and there’s no more time for further deep thought so they go back to action – without answers.

In many cases it is possible to answer some of the questions needed, but it may require taking time away from a familiar setting. It may also require more time than you think you want to give.

If you can get to a place of concentrated contemplation you are likely to find yourself stripping ideas to their core to find out what your business is trying to accomplish and what your ultimate goals might be.

As with almost any project you can turn frustration around if you will just take the time to come to terms with your vision.

Sometimes we spend so much time ‘doing’ we never stop to ask the question, “Why?”

This process can be a bit like taking a bus that drives around the park. You keep looking at the flowers and the park bench and long to sit in the quiet shade of a tree and just absorb the calming atmosphere. You know they will have a positive effect on you, but for some reason you just can’t seem to find the energy to get off the bus.

It seems to me there are some sites that are misguided or rarely guided that could benefit from the process of self-evaluation. These sites may look nice, but there is a sense of disconnection that may not be easy to identify, but it’s fairly obvious to visitors.

Creative energy is at a minimum while business owners simply tackle what seem to be the most urgent details.

As more people gravitate to online business there needs to be a shift in the thinking of how one goes about doing business online. In many ways it can’t be approached in the same way a traditional business is developed, yet that is typically the way many new web commerce ventures choose to tackle the subject.

You may discover your business will be more successful if you take some time for rigorous reflection. The time set aside can be a bit like an architect that takes the time to develop plans for a new building. You wouldn’t expect the architect to simply tell a construction crew to, “Go out there and build – something.”

Work at ‘building’ your online business in a comprehensive way. Your effort can develop a firm foundation for long-term success.

The 4 Phases of Web Developing

Phase 1 — Style more than substance

The very first stage would be to design a website that the CEO, venture capitalists, and advert agencies prefer to see. You will find all kinds of “bells as well as whistles” with this design. A whole site may be an expensive animated website. Or there can be some stunning JavaScript mouse over effects or drop-down menus in the design.. It certainly is a fairly design, however the message is actually clear — style more than substance.

Phase 2 — Designing with regard to online presence

In Phase 2, the truth of a good ineffective website design begins hitting, usually close to 3-6 months following the initial release. A website will usually get declined by most of the major sites, not end up being indexed through the major search engines like Google, or not obtain the traffic or even sales which were projected in line with the various kinds of marketing methods used. Usually, that’s whenever companies decide that they’ll try to employ a professional internet marketer to promote the website.

Doorway web page companies, in some manner, shape or even form, back their unsightly heads. Regrettably, many site owners fall for any doorway web page company’s pitch since the beautifully created site could not possibly function as the problem along with low website traffic. Yahoo may have rejected a website, or the website has been listed within Yahoo and also the company cannot realise why they don’t have any description alongside their organization name. But by no means would numerous ad companies or entrance page companies wish to tell prospects the reality — these people simply didn’t design as well as write a highly effective web website — since it would imply losing 1000s of dollars in business.

Phase 3 — Designing for the audience

Through Stage 3, after investing an exorbitant amount of cash on pretty site designs as well as various advertising strategies, site owners generally determine that they didn’t design or even write a highly effective Web site for his or her target target audience. Typically, site owners brings in the usability expert to investigate potential difficulties and existing various options.

Bringing in the search engines marketing expert to assist with search-engine pleasant web styles and themes early within the design stage can save a business a lot of money in internet marketing costs.

Phase 4 — Site overhaul

After cautious usability and internet search engine visibility have been looked at, web webmasters finally come with an effective site. A site that’s written, coded and created for user friendliness and internet search engine visibility generally has got the most visitors and ensuing sales since it was created, programmed, and created for end customers.


Internet sites should continually be designed together with your target audience in your mind, not your very own preferences. Colors have which means. Professional creative designers understand the actual psychology associated with colour and using white room to greatest project the actual image your own audience wishes to determine. (For instance, try to not use the color red on the financial website.)

Understanding the actual products/services/information your audience is trying to find is extremely important to creating and maintaining a highly effective web website. When a person launch a website, you may need to make an informed guess in regards to what your audience wants.

Next, tools for example site data software as well as reporting through site searches let you know exactly what these potential customers are searching for. Then content material and advertising strategies could be adjusted appropriately.

Unless the actual advanced technologies clearly benefits clients, do not utilize it on your website. If your own venture capitalists or even CEO’s or even lawyers such as the site, ask if they will spend the actual thousands or an incredible number of pounds to maintain you running a business. They’re not really. Your audience who may ultimately figure out the achievement or failure of the site.

Tips and Tricks For Web Development – Some Useful Tools!

We are by-and-large, Mac users but most of these tools are cross platform and available on Windows and Linux with the exception of CSSEdit.

Netbeans. This is a fantastic IDE and when used with Xdebug it provides a superb PHP development environment with line-by-line debugging and all that the competition (Zend Studio) offers but it’s free!. BTW we are fans of Zend Studio just not the price tag!

This brings us onto Xdebug. This is a great php module/addon that when used with Netbeans provided great debugging facilities.

CVSDude. What’s that dude? CVSDude.com! this is a really great SVN hosting solution. We tried running our own SVN we tried other SVN providers and finally started using CVSDude for our Subversion Requirements. Most developers will know how important SVN is for team collaboration and without SVN it’s pretty much impossible to collaborate with a team working on a large project. CVSDude offer a cost effective SVN project hosting solution with many extras such as integrated Trac and Bugzilla. Support is great and it can all be managed via their web-based console.

SyncroSVNClient So this brings us onto Subversion clients, there’s allot out there but our favorite is SyncroSVNClient, easy to use, cost effective and reliable.

Safari and Web Inspector . We have experience of Firefox and Firebug and these are excellent tools but if you are a JS developer and have a Mac take a look at Safari’s JS debugger. On our Macs we found it took much less memory resources than Firebug and offers syntax highlighting in the JS code than makes it easier to ready and instantly see bugs in the code. While Firefox and Firebug do a great job Safari and Web Inspector do a top notch job at JS debugging. To enable the Safari Develop menu and Web Inspector, just close Safari and type (or copy/paste) the following command into Terminal.app (/Applications/Utilities): defaults write com.apple.Safari WebKitDeveloperExtras -bool true.

CSSEdit . Unfortunately only available on the Mac CSSEdit is a top notch CSS tool. Firebug for Firefox and Safari Web Inspector do a great job of CSS debugging class inspection and style over-riding so they are great for finding a CSS issue. However a tool we have found priceless on many occasions is CSSEdit by MacRabbit. This CSS editor allows you to browse any styles and override these much the same as FB and Web Inspector but with much more ease. The controls and interface are easy to use. New style attributes can be easily defined by using the GUI without the need to remember the syntax or have to go off hunting for a sample on Google. More information can be found here: http://macrabbit.com/cssedit/.

We hope this information helps!

There are many development tools out there and it’s never a case of one tool does all but our collection of tools certainly seem to be pretty definitive for building a large web-based application.