Before You Call a Web Developer, Ask Yourself One Question

Because we develop Web sites, not surprisingly, the first words we often hear from people are: “I need a Web site.” My response is often “why?” The answer to that question can be quite telling. I can almost guarantee that you won’t end up with a good Web site if you don’t even know why you need one in the first place.

People waste a tremendous amount of time and money on pointless Web sites. The reality is that a Web site should be treated like any other business or marketing expenditure. As with any other advertising medium, you should set goals for your Web site. For example, suppose you sell dog treats. You spend a bunch of money printing a brochure that explains why your dog treats are healthier or tastier than the ones at the grocery store. The goal for that brochure is to give people information on all the fabulous benefits of your special dog treats.

In much the same way, your Web site might explain why your dog treats are great. In fact, it might be nothing more than an “online brochure” with a lot of the same information as the paper one. That’s a reasonable goal for a new site. Since lots of people surfing around online have dogs, later on you may decide that you want to expand your horizons outside of your local area and use the Internet to sell your marvelous dog treats online. In that case, you might need to learn more about ecommerce, merchant accounts, and shopping carts.

As a general rule, people go online to find information, to be entertained, or to buy stuff. If your site lets people do one or more of these things, it has a reason to exist. However, unlike your paper brochure, a Web site has only about four seconds to get your message across (according to a recent report from Akamai and Jupiter Research). If you have no clue what information people are supposed to glean from your Web site, neither will your site visitors. Four seconds later, they’re gone and they probably won’t return.

Your site goals have a lot to do with your business. Many businesses put up Web sites largely for people who are outside of the community and looking for products or services. The most likely visitors to these sites would be tourists and people moving or new to the community, so the information on the site could include frequently asked question (FAQ) pages, pricing, driving directions, and contact information

When setting Web site goals, it makes sense to think about the visitors you are hoping to attract to the site. Who will be reading it? What do they need to know? Why would they visit your site in the first place? What terms would they type into a search engine to find your site? If you don’t have good answers for these questions, you should reconsider the question I asked at the beginning of this article: “Why do you need a Web site?”

Not every business needs a Web site. Many service businesses that rely exclusively on local customers and word of mouth may not. You know your business better than anyone, so before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why.

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding Mozilla Firefox (my browser of choice).

In the role of web site designer, I find it useful to have Firefox set up with various Extensions for helping test compliance, keep track of Google AdSense earnings, checking PageRank and Alexa rating, etc…

However, when I am simply surfing the internet, I don’t want to be weighed down by all these tools, cluttering up my status and toolbars. I like a slick, simple browser that looks good and works quickly.

Fortunately, I am able to have both of these scenarios in Firefox, through the wonder of Profiles.

How do Firefox Profiles work?

Firefox allows multiple users to set up the browser to suit their own specific needs and tastes, from Themes and Extensions to Bookmarks and Home Page.
Upon startup of Firefox, you are able to choose which user profile you would like to use.
So, you can now have a profile for your web development needs, one for your personal surfing, and even one for the kids (allowing you to increase Firefox’s security measures).
Each profile is independent of the others, so it’s like having a new installation for each user.

How do I activate Firefox Profiles?

1. Firstly, find the Firefox shortcut on your desktop (or create one from the .exe file).

2. Right-click it, and select properties.

3. Lastly, in the Target box, add ‘ -p’ without the apostrophes to the end of the target line (so that it reads something like ‘C:Program FilesMozillaFirefoxfirefox.exe -p’), and click OK.

Now when you start Firefox through this shortcut you will be prompted with the Profiles Manager box (as long as you do not already have an instance of Firefox open). It’s all self-explanatory from thereon.

For faster start-up, I advise that you keep two shortcuts on your desktop – one to load up Firefox as normal, and this new one to execute only when you want to change profile.

Hire An Experienced Web Development Company And Give More Features To Your Website

Most of us are aware of the role a website plays in bringing growth and success to businesses across industry verticals. We know how a website helps boost the online identity of a business and gives it a lot of opportunities to benefit from. We also know that without having a well-built and feature-rich website, it won’t be possible for any business to enter the digital space and gain benefits there. We know that only hiring an experienced development agency will help meet your objectives in a timely and systematic manner. As a result, we never trust any and every development company in the market.

In addition, we hire a development partner only after having gone through its track record, its clients, its use of different web technologies and its team size. We don’t want to take risk with development projects as it will have an impact on the business. While hiring, we ask an array of questions from the agency and any decision is taken based on the nature of response received. As a result, it’s important to understand the nitty-gritty of the development and know it essences fully as this helps in finding the best agency for different types of development projects.

After all, you can never hire the best agency unless you know what makes it best. You should know that a top agency will be one that delivers great results on the visual and technical front alike. Right from the graphics to layout to core coding, every element of the site has to come good on the set guidelines of the web industry. In addition, your website must have error-free loading pages to deliver superior performance against queries of users.

More so, your website should have a flexible web structure to support the expansion of your business. It has to give your business a chance to engage and communicate with users and expand its reach further. Similarly, it has to help the business build its brand awareness and gain the trust of users. It has to leverage SEO and social media to the core so that its online visibility is boosted to catch the attention of more users on the internet. And all these first-rate features and functionalities are only possible when your business hires an experienced development partner.

In a nutshell, only an experienced agency can deliver quality on a regular basis and you should not make the mistake of trusting an inexperienced one. It’s therefore important to take great caring while searching and hiring development firms on the internet. You should have a set of questions ready to throw at the company as only a good company will be able to answer them with confidence and clarity. Above all, you should ask the client list from the agency as this will give you a peek into its past record and performance. So, go slow, take care and hire only the best.