Web Development Strategies

With the rise of a new era of internet marketing, website could be used as the most potent tool to drive a large belt of potential customers to your website. A well strategize website could well be exploited it to increase the marketability of your services and products across a large belt of targeted audience. It could help you to better your sales promotion and advertise your products.

Here are some important strategies you must keep in mind while building or getting your website built by a professional.

1. Corporate branding and Recognition: You need to build strong corporate images and brand identities for your products on the website so as to win the over the confidence and influence the visitor on your site. Visually appealing and illustrative company logos and one-liners help you build strong brand recognition and awareness among consumers and induce them to make their purchases from your site.

2. Easy search facilities: One of the most important points to remember is that you have tremendous chances of losing your visitor if he finds difficulties in finding the vital information he is looking for. Since there is a pool of other websites luring him visit them, make sure that you provide all the necessary information conveniently with all the simple search mechanisms so as to save his time. He might visit your website again owing to his ease and quickness at finding the relevant information he required.

3. Quality content: Content management is one of the most essential areas you must pay attention to while building your website. It is the lifeline of your website as it helps you better the sales volume of your services. Produce quality content that gives a complete insight on your company, services and products. The content should market to highlights its best features to the consumer. Add all the necessary key words so as to increase your visibility and page ranking so that you reach the right consumer at the right time.

Discount offers of sorts and rebates glorified right at the homepage is yet another essential tactic to convince the consumer to spend more quality time on your website. Devote section for customer feed back and response. If you are new to this arena of web marketing, you may seek the professional guidance of ITRIX Technologies, www.itrixtechnologies.com. They have on offer a wide array of Website development services to help people with their e-commerce needs.

Five Mistakes You Make While Choosing a Web Developer

The web design process is extremely crucial to a website. A good, attractive and intelligent web design not only lays down the foundation for desirable viewer ship and much sought after critical acknowledgement, but also helps the website feature high on search engine results by complementing, enhancing and promoting the content it contains. Hence choosing a good web designer is an important task, one which needs to be carried out wisely and patiently. Following is the most common mistakes that you may commit while choosing the web designer for your website.

Going for price over quality

Does price of the service matter to you more or its quality? The answer to this simple question will decide whether you will commit the first mistake or not. If it’s quality, then you’re safe. However, if it’s the price that matters more than you’ve made a mistake. Most people choose a web designer who charges lesser money as opposed to the one who offers better quality design, which carries the promise of appreciation by viewers. It is important that you try to find a web designer that offers great service and design at a reasonable price instead of going for the one who offers mediocre service for a cheap price.

Not going through the designer’s previously designed web projects

Out of sheer laziness or maybe due to lack of time at the current moment, you might skip the task of looking at the websites that have been designed by the designer you are considering for your project. People often tend to ignore this step while choosing the designer and end up with someone whose designs fail to generate the desired results.

Therefore, it’s extremely important that you go through the work samples of the shortlisted designers, check various parameters such as loading speed, search engine optimization, clarity, etc. and then make your decision.

Not communicating your requirements and expectations to the designer

The biggest mistake that you can commit is that you do not communicate your requirements and expectations to the designer clearly well in advance. This mistake can cost you much more than you can possibly imagine as the designer’s work will depend greatly on the input that you’ve provided him/her. Clearer the instructions, better the results.

Choosing a designer with obsolete knowledge and techniques

Staying tuned with the present trends is extremely important in all spheres of life. People often commit the mistake of choosing an old web designer who isn’t in sync with the present web design trends, designs, techniques and technology used.This results in an obsolete web design that fails to impress the viewers and generate the desired revenue.

Not giving a deadline

There is a possibility that you will tell the designer to work at his/her own pace and not give him a reasonable deadline. However, this will result in your loss as you won’t be able to put up the website until the designer has done the job, and the website content is in place.

Web Development: Understanding How Database Driven Websites Can Help Your Website

Search Engine Optimisation (SEO) has become a science over the last five years. As Search Engines develop new technologies to try and ensure the sites with the best content rank high, more and more algorithms and techniques are used. For anyone not familiar with SEO, it can seem like a foreign language. Luckily with a few simple changes you can ensure your site and pages are Google friendly. One area where you can make an improvement is your individual product pages. Want to find out more, then read below.

Individual product pages are good for SEO for many reasons. For one you can target a page around very specific keywords rather than vague general keywords. Secondly, you can ensure only very highly qualified traffic comes to your site. Most people new to SEO believe that the more visitors you get to a site the better. But this isn’t necessarily the case. If you have very specific keywords that relate to a very specific topic, chances are you will end up with more sales. In addition, you will also not be competing with a large number of sites who are based around the general keywords.

While individual product pages are good for you and your business they can require a lot of upkeep. This is where database driven websites come in. A database driven website helps to file all of your relevant information in a database. This allows you to easily access information and to even use .htaccess files to help keep, store and develop keyword rich URLs.

While keywords in your content is beneficial (you should have a keyword density of between two to three percent), keywords on each separate page URL address. With a database you can easily keep your keyword rich URL, rather than having a URL that just refers to a page name. This one simple step will put you above a lot of the competition.

As can be seen from above, SEO is a science and requires strong knowledge to ensure that you can compete with other sites within your niche. While it is a science, it is a skill that can be learnt. Ensuring your websites are database driven will help you to save time and optimize your site. This will help your business to increase its sales and become one of the higher ranking sites on the Internet. If you are not already using a database driven website, then it is definitely worth checking out some services today.