Web Development and the Big Time Out

One of the great debilitators in online business is simply the perceived (or real) lack of time. Business owners are used to moving forward. An online web presence can make them feel tied to an office chair learning skills they aren’t sure they want to know.

It’s not uncommon for those who deal in full time web design to have individuals contact them for a site design, but have absolutely no idea what they want. Furthermore when the designer questions them the response might be, “I don’t know, just make it look nice.”

Let’s not forget the core values or mission of the business. Many business owners have no idea how to answer those kinds of questions. They may stare blankly for a moment or two and there’s no more time for further deep thought so they go back to action – without answers.

In many cases it is possible to answer some of the questions needed, but it may require taking time away from a familiar setting. It may also require more time than you think you want to give.

If you can get to a place of concentrated contemplation you are likely to find yourself stripping ideas to their core to find out what your business is trying to accomplish and what your ultimate goals might be.

As with almost any project you can turn frustration around if you will just take the time to come to terms with your vision.

Sometimes we spend so much time ‘doing’ we never stop to ask the question, “Why?”

This process can be a bit like taking a bus that drives around the park. You keep looking at the flowers and the park bench and long to sit in the quiet shade of a tree and just absorb the calming atmosphere. You know they will have a positive effect on you, but for some reason you just can’t seem to find the energy to get off the bus.

It seems to me there are some sites that are misguided or rarely guided that could benefit from the process of self-evaluation. These sites may look nice, but there is a sense of disconnection that may not be easy to identify, but it’s fairly obvious to visitors.

Creative energy is at a minimum while business owners simply tackle what seem to be the most urgent details.

As more people gravitate to online business there needs to be a shift in the thinking of how one goes about doing business online. In many ways it can’t be approached in the same way a traditional business is developed, yet that is typically the way many new web commerce ventures choose to tackle the subject.

You may discover your business will be more successful if you take some time for rigorous reflection. The time set aside can be a bit like an architect that takes the time to develop plans for a new building. You wouldn’t expect the architect to simply tell a construction crew to, “Go out there and build – something.”

Work at ‘building’ your online business in a comprehensive way. Your effort can develop a firm foundation for long-term success.

Before You Call a Web Developer, Ask Yourself One Question

Because we develop Web sites, not surprisingly, the first words we often hear from people are: “I need a Web site.” My response is often “why?” The answer to that question can be quite telling. I can almost guarantee that you won’t end up with a good Web site if you don’t even know why you need one in the first place.

People waste a tremendous amount of time and money on pointless Web sites. The reality is that a Web site should be treated like any other business or marketing expenditure. As with any other advertising medium, you should set goals for your Web site. For example, suppose you sell dog treats. You spend a bunch of money printing a brochure that explains why your dog treats are healthier or tastier than the ones at the grocery store. The goal for that brochure is to give people information on all the fabulous benefits of your special dog treats.

In much the same way, your Web site might explain why your dog treats are great. In fact, it might be nothing more than an “online brochure” with a lot of the same information as the paper one. That’s a reasonable goal for a new site. Since lots of people surfing around online have dogs, later on you may decide that you want to expand your horizons outside of your local area and use the Internet to sell your marvelous dog treats online. In that case, you might need to learn more about ecommerce, merchant accounts, and shopping carts.

As a general rule, people go online to find information, to be entertained, or to buy stuff. If your site lets people do one or more of these things, it has a reason to exist. However, unlike your paper brochure, a Web site has only about four seconds to get your message across (according to a recent report from Akamai and Jupiter Research). If you have no clue what information people are supposed to glean from your Web site, neither will your site visitors. Four seconds later, they’re gone and they probably won’t return.

Your site goals have a lot to do with your business. Many businesses put up Web sites largely for people who are outside of the community and looking for products or services. The most likely visitors to these sites would be tourists and people moving or new to the community, so the information on the site could include frequently asked question (FAQ) pages, pricing, driving directions, and contact information

When setting Web site goals, it makes sense to think about the visitors you are hoping to attract to the site. Who will be reading it? What do they need to know? Why would they visit your site in the first place? What terms would they type into a search engine to find your site? If you don’t have good answers for these questions, you should reconsider the question I asked at the beginning of this article: “Why do you need a Web site?”

Not every business needs a Web site. Many service businesses that rely exclusively on local customers and word of mouth may not. You know your business better than anyone, so before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why.

What Are the Things You Should Ask Your Web Design Or Web Development Company

 It is vital that you should ensure a specialized design for your website. Remember that probable customers utilize the Internet for the purpose of researching a lot of purchases prior to the process of purchase. Thus, it is crucial that you should create an extraordinary impression.

There are numerous people who have ascertained that it is not simple seeking a skilled web designer. This could lead to a lot of needless expenditure and headaches. Here are certain tips which could assist you in the process of overcoming the obstacles.

The concern of a majority of the people revolves around the overall appearance of the website. They judge if it possesses a specialized look which customers would find suitably tempting. Ensure that you have assessed the previous work which was accomplished by the web design firm. There are certain website designers who have in house graphic designers. They could assist you in the process of acquiring the precise look which is necessitated by you.

Enquire with your web design company if they would require the usage of a template or alternately if they are desirous of crafting a custom made site. Remember that a template driven site would be comparatively inexpensive however your site might resemble the numerous others on the Internet. It is up to you to ascertain the magnitude of these factors.

At the initial stage itself you should think of ways by which you can exert a pull on customers so that they would visit your website. Can your web designer additionally ensure search engine optimization services? If you do this, your site would be displayed within the first page as soon as your customers enter the search criteria on Google and Yahoo. It is advisable to construct a website with SEO in mind. This is far more rational as compared with constructing a site and then making modifications so that it can be optimized at a later stage.

It is but obvious that cost is going to be a deliberation. When you are focusing on this, you should think of the ongoing expenses which are linked with your website. Don’t be taken in by the firms which provide a site inexpensively however charge costly monthly fees. These expenses could add up to a lot of money during a three year period. You should be aware of the exact rate which you would charge for updates to a prevalent website. There have been innumerable businesses which have been charged astronomical fees for the purpose of small changes to their website.

Enabling a new website is definitely a wonderful opportunity. It is however up to you to ensure that it does not turn into a nightmare. You can be assured of a faultless website if you can consciously steer clear of the mistakes which have been committed by the other associated businesses.