Web Development – Step by Step Guide to Designing Your Own Website

Designing and developing your own website can be very time consuming. That is why careful planning and organization are a must. Using the same basic principles, every small business owner can design his or her own website. With a little patience and some general knowledge, you can be up on the web in no time.

Step-by-step guide to website development

1. Gather information: the most important part of designing your website is the information you wish to convey to your audience. You need to understand the purpose of your site. Is it to sell a product, inform your audience, or offer a service?

You also need to set goals. Think about what you want to accomplish with your website. Common goals are either to generate more sales or share valuable information.

Knowing your target audience is key to building traffic. Imagine the ideal person you want to visitor your website. If you run a business that trains dogs, your target audience would be pet owners. Consider every demographic when you think about whom you are trying to reach.

Content is king when it comes to search engines. Your content must be highly informative, relevant, and fresh. Adding new content often will keep the web spiders actively searching your site. This boosts your rankings and allows clients to more readily find you.

2. Plan your site: using the information you gathered to put together your website. Your landing page should offer information about your products and services as well as contact information.

Make sure to include a site map that inner links all pages. You don’t want a visitor to wind up at a dead end. They will leave your site frustrated and probably won’t come back.

Plan your site from your customer’s perspective. What will they be searching for? What type of information do they need? Proper navigation will help your visitors find their information quickly and leaved pleased.

3. Design your website: when designing your site, you must consider your target audience. You want a layout and theme that appeals to the people you is trying to reach. Many programs, like Adobe Dreamweaver, offer an extensive variety of WYSIWYG themes. This type of software is easy to use and requires little knowledge of HTML code.

You may wish to recruit a web designer to help you set up your site. He or she will work with you to ensure your site have the look and feel you want. Your web designer will also link your site properly and add in necessary content to draw in your audience.

4. Test your site: once you develop your site, it’s time to test it by going live on the web. Your site does not need to be complete in order to go live. Just make sure none of your links are broken. If you have a page under construction, let your visitor know it’s being worked on. Make sure your under construction pages have links back to your landing page.

Web Development – Top 10 Tips to Help Conversions on Your Website

Millions of prospective customers surf the web daily giving you an ideal platform for showcasing and selling your products and services. Web design and content are key elements that determine how successful your website is in converting prospective customers to real customers.

Here are ten web design and content tips to allow you to extract maximum benefit from your website and greatly increase your chances of conversions.

Great copy

First impression is the last impression! Use attractive copy on your website. It must effectively convey to customers what they can expect from your site and excite them about your products and services.

Effective headline on each page

Assign an intriguing and unique headline to every web page on your site. Headlines should clearly explain the content that follows on the web page, arouse interest and make visitors want to investigate further.

Attractive site to sustain interest

Make your website attractive and appealing to encourage visitors to explore your products and services. An effective look sustains visitor interest and ensures repeat visits to your site. The more appealing your website is to visitors, the greater your chances of turning visitors into customers.

Persuasive language

Content tone, style and chosen copy have a significant impact on visitor perceptions about your website. Positive, persuasive and convincing language can turn even the most skeptical visitors into loyal customers while esoteric, overly exaggerated or dumbed down language can greatly lower your chances of conversion.

Clear and concise subheadings

Subheadings, popularly known as subheads, allow your customers to browse through information quickly and find what they need. Ensure your subheads are clear and concise, facilitate easy scanning of web page content and follow logically from page headlines.

Easy readability

Website content must be easy to read and understand. Avoid the use of overly technical or flowery language and poor color combinations that prevent smooth reading of content. The content should follow a logical sequence on a web page and between web pages for maximum impact.

Compelling offer and discounts

Make sale or discount offers on products and services easily visible on your site. If you do not allow customers to easily find products and services on sale, they will turn their attention to other websites, even if you have the best offers in town.

Get the word of mouth publicity

Effective web design and content can convince your customers that your website is the best site for spending their money on. Impressed and satisfied visitors can help you find many new customers through free word of mouth publicity and greatly increase your sales and website success.

Add complementary content

Use complementary pictures, testimonials and cartoons to establish your credibility and quality of service to new visitors. Complements help to capture visitor attention and favorably incline them towards your website, products and services.

Personalization

Your website should offer personalization such that users feel that their needs are being met directly. Such websites reflect confidence by making sure that the copy directly addresses all visitor needs and speaks to buyers in a positive tone.

Follows these tips to maximize the chances of conversion, increase revenue and turn your website into a profit-making machine.

How to Choose Which Web Development Package is Right For You

There are plenty of options when it comes to web site creation software and a wannabe web designer might have a hard time deciding which to choose. We will have a look at the most popular web creation programs: Front Page, Dreamweaver and Adobe GoLive. All three offer a user-friendly interface and plenty of beginner and advanced options that will allow you to create the website of your dreams. A large majority of website hosting companies accept the final outputs of the three programs, but you will still need to check your web page for compatibility with different web browsers.

Front Page

comes as a natural option to many web designers, partly because being part of the Microsoft Office family this software offers a familiar workspace. The interface is similar to the ones you find in Word or Excel, with many identical buttons, keyboard shortcuts and actions. Text formatting is piece of cake in Front Page as it almost feels like you are using Word to do it. The Insert/Picture command is also available here, allowing the user to easily integrate images into the web page. Although many experienced web designers see Front Page as a basic software, you can still tweak your page to higher standards by using the HTML view.

Dreamweaver

offers a lot more high-end features and is preferred by a large community of web designers. You have more freedom using HTML features and taking your web site closer to perfection. A very useful option is the design and code split view – you see the effects of the changes you make in the source code affect the design in real time. Macromedia Dreamweaver allows you to create from the simplest of web sites to very complex pages that integrate Java applications and Flash elements. You may also check the final result in different browsers, a very important step that allows you to calibrate the web site for maximum compatibility. It is also an excellent programme for beginners because of its WYSIWIG (what you see is what you get) interface, this allows the user to create web sites without having knowledge of HTML coding. Some HTML coding knowledge will, however, allow you to create better looking sites.

Adobe GoLive

is a favorite web creation software of designers that are used to working with other Adobe products such as Photoshop or Illustrator. The familiar Adobe workspace reduces the learning curve for this program and allows easy integration of cross-software elements. The graphic elements for the web site, which are usually created in Photoshop, are effortlessly placed into GoLive’s workspace by a simple drag and drop move. The excellent compatibility with other graphic design Adobe products recommends GoLive as a great option when you want to create a great looking website.