Five Mistakes You Make While Choosing a Web Developer

The web design process is extremely crucial to a website. A good, attractive and intelligent web design not only lays down the foundation for desirable viewer ship and much sought after critical acknowledgement, but also helps the website feature high on search engine results by complementing, enhancing and promoting the content it contains. Hence choosing a good web designer is an important task, one which needs to be carried out wisely and patiently. Following is the most common mistakes that you may commit while choosing the web designer for your website.

Going for price over quality

Does price of the service matter to you more or its quality? The answer to this simple question will decide whether you will commit the first mistake or not. If it’s quality, then you’re safe. However, if it’s the price that matters more than you’ve made a mistake. Most people choose a web designer who charges lesser money as opposed to the one who offers better quality design, which carries the promise of appreciation by viewers. It is important that you try to find a web designer that offers great service and design at a reasonable price instead of going for the one who offers mediocre service for a cheap price.

Not going through the designer’s previously designed web projects

Out of sheer laziness or maybe due to lack of time at the current moment, you might skip the task of looking at the websites that have been designed by the designer you are considering for your project. People often tend to ignore this step while choosing the designer and end up with someone whose designs fail to generate the desired results.

Therefore, it’s extremely important that you go through the work samples of the shortlisted designers, check various parameters such as loading speed, search engine optimization, clarity, etc. and then make your decision.

Not communicating your requirements and expectations to the designer

The biggest mistake that you can commit is that you do not communicate your requirements and expectations to the designer clearly well in advance. This mistake can cost you much more than you can possibly imagine as the designer’s work will depend greatly on the input that you’ve provided him/her. Clearer the instructions, better the results.

Choosing a designer with obsolete knowledge and techniques

Staying tuned with the present trends is extremely important in all spheres of life. People often commit the mistake of choosing an old web designer who isn’t in sync with the present web design trends, designs, techniques and technology used.This results in an obsolete web design that fails to impress the viewers and generate the desired revenue.

Not giving a deadline

There is a possibility that you will tell the designer to work at his/her own pace and not give him a reasonable deadline. However, this will result in your loss as you won’t be able to put up the website until the designer has done the job, and the website content is in place.

Web Development – Top 10 Tips to Help Conversions on Your Website

Millions of prospective customers surf the web daily giving you an ideal platform for showcasing and selling your products and services. Web design and content are key elements that determine how successful your website is in converting prospective customers to real customers.

Here are ten web design and content tips to allow you to extract maximum benefit from your website and greatly increase your chances of conversions.

Great copy

First impression is the last impression! Use attractive copy on your website. It must effectively convey to customers what they can expect from your site and excite them about your products and services.

Effective headline on each page

Assign an intriguing and unique headline to every web page on your site. Headlines should clearly explain the content that follows on the web page, arouse interest and make visitors want to investigate further.

Attractive site to sustain interest

Make your website attractive and appealing to encourage visitors to explore your products and services. An effective look sustains visitor interest and ensures repeat visits to your site. The more appealing your website is to visitors, the greater your chances of turning visitors into customers.

Persuasive language

Content tone, style and chosen copy have a significant impact on visitor perceptions about your website. Positive, persuasive and convincing language can turn even the most skeptical visitors into loyal customers while esoteric, overly exaggerated or dumbed down language can greatly lower your chances of conversion.

Clear and concise subheadings

Subheadings, popularly known as subheads, allow your customers to browse through information quickly and find what they need. Ensure your subheads are clear and concise, facilitate easy scanning of web page content and follow logically from page headlines.

Easy readability

Website content must be easy to read and understand. Avoid the use of overly technical or flowery language and poor color combinations that prevent smooth reading of content. The content should follow a logical sequence on a web page and between web pages for maximum impact.

Compelling offer and discounts

Make sale or discount offers on products and services easily visible on your site. If you do not allow customers to easily find products and services on sale, they will turn their attention to other websites, even if you have the best offers in town.

Get the word of mouth publicity

Effective web design and content can convince your customers that your website is the best site for spending their money on. Impressed and satisfied visitors can help you find many new customers through free word of mouth publicity and greatly increase your sales and website success.

Add complementary content

Use complementary pictures, testimonials and cartoons to establish your credibility and quality of service to new visitors. Complements help to capture visitor attention and favorably incline them towards your website, products and services.

Personalization

Your website should offer personalization such that users feel that their needs are being met directly. Such websites reflect confidence by making sure that the copy directly addresses all visitor needs and speaks to buyers in a positive tone.

Follows these tips to maximize the chances of conversion, increase revenue and turn your website into a profit-making machine.

Economize Your Web Development Effort

If you’ve locked yourself away in a dark room, subsisting on coffee and pizza while you develop the website that’s going to allow your business or idea to revolutionize the world, then stop right now, open the curtains, take a break and read this.

First off, it’s likely that whatever your trying to design or create has already been done in one form or another – even if your application is completely unique, the vast majority of your website will still have attributes that are common to other websites. For example, it may still need to manage users, have an about us page and so on.

Before you write a single line of code, it’s far more valuable to research what can be done with the minimum amount of cost. When I say cost, I actually mean any combination of time, effort, or monetary cost – in other words, the actual cost to you as a person.

What you’ll find is that it’s far more efficient to:

  • start with a well-tested, reliable platform such as a prebuilt website (based on Drupal) to cater for 80% – 100% of what you need
  • research whether any additional functionality you require is already available and can be easily added (remember that prebuilt sites are modular and can easily be extended in this way)
  • lock yourself in a dark room and write the remaining code (or pay someone to do it for you)

Instead of slaving away re-inventing the wheel, you are able to focus specifically on anything that is truly unique, safe in the knowledge that the rest of your prebuilt website is going to do a bang-up job.

Ta-dah…