Do Web Developers Avoid Scrutiny?

Due to the nature of my business I speak to many people in various industries and something is becoming more and more clear as time goes by – website and web application developers are reluctant to have the security of their work scrutinised.

I understand their dilemma – if they have their solutions security tested it will add to their costs and increase the price of their product. Or it may affect client beliefs that the products they deliver are already secure.

Then there is the hosting company who provide the hardware and infrastructure which allows websites to be accessed – some of the security issues may lie there, so why would the site developer worry about security?

Indeed, I had a conversation recently with a website development company who didn’t want their product security tested because to do so may imply that they aren’t building things properly in the first place. They went on to point out that if the client discovers a security issue in the application later, they can charge them again for fixing it!

The other problem is one of accountability. In the recent attacks against Sony, Sega and others it is the company or organisation attacked that gets the bad press and the flak, not the company they got in to develop the website or application.

This means the website developers get off virtually scot-free with the probable loss of just that piece of work or client. On the other hand, the client may end up having to deal with potentially crippling clean-up costs, compensation claims and reputational damage.

So how do we change this? What should companies and organisations do to ensure the work done for them is of a high enough standard?

Well here are a number of suggestions:

1. Ask your website developer about the security measures they build in to your solution. If they’re vague or evasive find another supplier. Have whatever response you get evaluated by an expert.

2. Ask them up-front if they have the site independently security tested or whether they are happy for you to do so once the solution is complete but before you pay for it.

3. Ask them to guarantee the site’s security, or at least provide fixes for free should security vulnerabilities be identified later. Make sure this is in the contract.

4. If they do security test the solution, find out if it is truly independent and whether the site will receive any accreditation in the form a security seal or other certificate.

At the end of the day, if you employ a website developer to create your website it’s still your data, reputation and profit that’s at risk if your site’s security isn’t up to scratch. Is that a risk you’re willing to take?

The Future Of Web Development With HTML-5

HTML-5 is creating ripples across the web design industry and now you have more options than just using Flash. For years Flash has ruled the web design industry however the technology was always cumbersome and industry experts were looking for another alternative. The advent of HTML-5 brought along with it loads of benefits so industry experts predict that HTML-5 will surely stay and will rule the web design industry.

HTML is usually preferred by search engines. The language is available free so you can use them conveniently. It is supported by almost all the browsers and web designers find it effective to be used in web design. The popularity of HTML-5 can be attributed to the features and capabilities of the language. Silver-light and Flash were used earlier but they are not SEO (Search Engine Optimization) friendly however the features integrated into HTML-5 are expected to enhance web visibility among major search engines.

The video and graphics facility in HTML-5 is surely a brilliant addition compared to previous versions of HTML. There are wide ranges of APIs for HTML-5 so it is highly recommended for web design. Web browsers such as Mozilla and Google have also provided the right support to HTML-5 and the next generation applications are benefiting wide number of users. Browsers such as Google Chrome respond well to the video tags and video uploads. Internet Explorer 8 provides extensive support for the latest version of HTML such as Ajax navigation.

In order to use HTML-5, no proprietary plugins are required since the language now has syntactical features. The success of HTML-5 is also due to the fact that it is compatible with older browsers since many web users still find it convenient to use older browsers. The websites created using HTML-5 have enhanced interface and easy to read. Earlier there were compatibility issues for those using flash applications in their website. Designers would find it difficult to make their website compatible with all the browsers but HTML-5 is loaded with features that are browser friendly.

There are also performance related issues while using Flash during the web design. Often using a poor code can lead to the frequent crash of the website and Flash application and the browser also gets locked. This can be very frustrating for a user. Thankfully HTML-5 has looked into the issues to eliminate the problems of Flash.

HTML-5 is simple and easy to use. The element in HTML-5 now has content, header and footer tags. This adds to the convenience of the coder to neatly arrange the code so anyone can understand it. This is also very SEO friendly. Low overhead relates to the animation in HTML-5. Powerful animated content integrated with HTML-5 will surely be enjoyable experience for web designers. Stay tuned for the HTML libraries.

Nowadays the use of internet has extended from desktop to tablets and iPhone. HTML-5 is capable of supporting all the platforms and considerably assists in corresponding web design. This is surely the new age HTML we are referring to.

Web Development Strategies

With the rise of a new era of internet marketing, website could be used as the most potent tool to drive a large belt of potential customers to your website. A well strategize website could well be exploited it to increase the marketability of your services and products across a large belt of targeted audience. It could help you to better your sales promotion and advertise your products.

Here are some important strategies you must keep in mind while building or getting your website built by a professional.

1. Corporate branding and Recognition: You need to build strong corporate images and brand identities for your products on the website so as to win the over the confidence and influence the visitor on your site. Visually appealing and illustrative company logos and one-liners help you build strong brand recognition and awareness among consumers and induce them to make their purchases from your site.

2. Easy search facilities: One of the most important points to remember is that you have tremendous chances of losing your visitor if he finds difficulties in finding the vital information he is looking for. Since there is a pool of other websites luring him visit them, make sure that you provide all the necessary information conveniently with all the simple search mechanisms so as to save his time. He might visit your website again owing to his ease and quickness at finding the relevant information he required.

3. Quality content: Content management is one of the most essential areas you must pay attention to while building your website. It is the lifeline of your website as it helps you better the sales volume of your services. Produce quality content that gives a complete insight on your company, services and products. The content should market to highlights its best features to the consumer. Add all the necessary key words so as to increase your visibility and page ranking so that you reach the right consumer at the right time.

Discount offers of sorts and rebates glorified right at the homepage is yet another essential tactic to convince the consumer to spend more quality time on your website. Devote section for customer feed back and response. If you are new to this arena of web marketing, you may seek the professional guidance of ITRIX Technologies, www.itrixtechnologies.com. They have on offer a wide array of Website development services to help people with their e-commerce needs.